Don't feel bad about it... if we were all the same - the world would be a very boring place!
For me - I recently discontinued making lotion. I make a very nice lotion, and it sold quite well, ...but I just don't enjoy making it. In fact - I find it a bit annoying. I love making soap, creams, lip balms, butters - just not lotion.
I felt bad at first when I decided to stop making it - like I was supposed to have a really good reason. But now I think my reason is good enough for me.
I don't like doing it.
So I'm not gonna do it.