Teach Soap

what would you say a candle buyer's expectations are and thus other than (material x 3 (; amount of units) what is a reasonable price for a candle/ounce in rural America these days?

The pricing for your candles should depend on how much you spend on your materials and how much you want to be paid for your time. Here are a couple of blog posts about how to determine the pricing break down for your products:

http://soap-queen.blogspot.com/2010/06/ ... 4-you.html

http://soap-queen.blogspot.com/2009/08/ ... kdown.html

It is also hard to say what price you should use since the economy varies so much location to location. Definitely factor in your materials cost and time invested into the price though